INSTA POSTS
For the Zij & Blij Instagram account, I’ve already created a few posts, and there are more planned. The goal is to post at least once a week. This doesn’t always happen, but it remains the aim. However, stories are posted more frequently, especially when one of my colleagues visits a project, spots one of our designs on a billboard, or when a new banner has been put up. Below you’ll find the posts I’ve created so far.
Also, click the button under the picture to see all the posts!
The first post I created was for a project for the client SENF. Zij & Blij had already designed three large program booklets for them, and I was asked to make a social post about it. I had a lot of creative freedom, so I tried out many ideas. In the end, I actually liked my very first idea the most. I made a carousel post to avoid cramming everything into one slide, and I also created a version where everything was shown on a single post. Monique agreed with me that the carousel was the best option!
The only downside of a carousel is that it can’t be used on Facebook and some other platforms, so the single-image post came in handy for those channels!
The most recent post I’ve made (for now) is one for Bureau B’Lieve. Zij & Blij designed the visual identity for this client. There was already an initial draft for the post, but it wasn’t finished yet. Thanks to that, I already knew it had to be a carousel and which mock-ups they wanted to include.