PROCES
On this page, I’ll take you through the process of creating a logo, a project I also used for my internship assignment. I learned a lot during this process, like how important it is to communicate clearly and keep asking for feedback, even when you’re already happy with your design. I also realized how valuable it is to step out of your comfort zone, because what you like might not be what the client is looking for.
First, I received the briefing from Monique. At that time, I didn’t have direct contact with the clients yet, so all communication went through her. After reading the briefing and asking a few questions, I started researching the target audience and began sketching. You can see those sketches here.
After sketching on paper, I moved straight into Illustrator to continue developing my ideas digitally. Of course, I started by searching for the right font and wow, that was quite a task!
I wasn’t completely sure yet which fonts I liked best, so my internship supervisor advised me to start experimenting with visual marks first and choose fonts based on those. That’s exactly what I did. I tried out several different logo marks, some bold and large, others more subtle, to create more variety in style and feel.
After a lot of experimenting, I narrowed it down to four concepts and created even more variations based on those. Together with my internship supervisor, we selected the strongest four and put them into a presentation to be sent to the client.
In the end they those this logo:
I was really happy, because they did't have any corrections and really liked it!
I personally would't have chosen this logo, I actually liked the first one I made a lot more.. but I'm glad I made more than just that logo. (first logo in the presentation)
