INSTA POSTS
For shopping center Koningshoek, I created Instagram posts fully designed in their signature style. Each design includes a triangle element that reflects the shape found in their logo. On their Instagram account, you'll find both the posts I’ve made and regular photos from the various stores within Koningshoek.
Click the button next to this text to check it out and if you scroll down, you’ll see all my designs highlighted in a larger format!
This is the first post I made for the Koningshoek Instagram account. I experimented with all the background colors and elements that are typically used in their style. I also checked which colors were used in the previous posts to create some variation. The photo was sourced from Adobe Stock, and I designed the entire post in InDesign.
For the second post, I have to admit I made a little mistake… I accidentally used the same background color as in the first post. I only noticed this afterwards, not a big deal, but definitely a learning moment for next time. This post was made for National Croquette Day.
I have to say I'm really proud of this post, it's a Halloween special! Kids could come get their faces painted and meet the witches and Merlijn the wizard. I asked if I could slightly deviate from the usual Koningshoek style, as long as I kept the signature triangle. Since it was a bigger event, that was allowed, which gave me the freedom to add a fun Halloween twist while still staying on brand.
The next post fully follows the Koningshoek style again. It was made to celebrate the end of the "Month of Connection." Visitors were invited to come by the shopping center and enjoy a cozy lunch together.
This next one isn’t a post, but a story a fun change of pace! It was kept simple since the image itself was already quite busy.
To stay in the same theme as the story about the Pietenband, I got to create a post announcing Sinterklaas’ visit, something people definitely needed to know! The red background I used isn’t officially part of the Koningshoek style, but just like with Halloween, it made more sense to adjust the design to match the festive occasion. Luckily, I was allowed to do so!
They don’t always do this, sometimes they forget or simply don’t have the time, but this year they also wanted to mention the Sinterklaas event on the website. So, I got to design two headers for it: a smaller one for the homepage and a larger version for the event page itself.
